Digital marketing is the set of strategies and tactics that use online channels and platforms to promote products, services or brands. It encompasses a wide variety of activities designed to attract and retain customers through digital means.

Key aspects of digital marketing

Digital marketing allows brands to reach a global audience more accurately and cost-effectively than traditional marketing methods. It also offers the advantage of measuring and adjusting campaigns in real-time for better results.

  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • Content Marketing
  • Social Media Marketing
  • Email Marketing
  • Affiliate Marketing
  • Online Advertising
  • Influencer Marketing
  • Analytics and Data Measurement

“Digital marketing offers the ability to measure and analyze campaign performance in real time”

Marlyes Agorastos

marlyesceo@antasystudio.com

Having a strong online presence through digital marketing strategies helps improve brand recognition and reputation. This is especially important in a world where consumers search for information online before making purchasing decisions.

Process for
Marketing
Digital

01

Research and
Planning

Define Goals: Determine what you want to achieve with your digital marketing campaign (e.g. increase sales, generate leads, improve brand awareness). Analyze Competition: Research your competitors and understand their digital marketing strategies. Identify Audience: Define your target audience and create ideal customer profiles (buyer personas).
02

Content
Strategy

Content Planning: Create a content calendar that details what type of content will be created and when it will be published. Content Creation: Produce relevant and valuable content, such as blogs, videos, infographics, ebooks, and social media posts.
03

SEO (Search Engine
Optimization)

Keyword Research: Identifying keywords relevant to your business and audience. On-Page Optimization: Improving the content and structure of your website so that it is easily found by search engines. Link Building: Obtaining quality inbound links from other websites to improve your site's authority.
04

Social Media
Marketing

Platform Selection: Choosing the most appropriate social media platforms for your audience. Social Media Management: Posting content regularly, engaging with followers, and analyzing post performance. Social Media Advertising: Creating paid ads to increase the reach and visibility of your campaigns.
05

Email Marketing

List Building: Collecting email addresses in an ethical and legal manner. Campaign Creation: Designing and sending personalized and relevant emails to your audience. Marketing Automation: Using automation tools to send emails based on user behavior.
06

Paid
Advertising (SEM)

Google Ads Campaigns: Create paid ads that appear in Google search results. Display Ads: Post graphic ads on relevant websites and apps. Remarketing: Show ads to users who have previously visited your website.
07

Analysis and
Measurement

Analytics Tools: Use tools like Google Analytics to track the performance of your campaigns. KPI Measurement: Evaluate key performance indicators (KPIs) such as website traffic, conversion rate, and return on investment (ROI). Adjustments and Optimization: Make adjustments to campaigns based on data and analysis to improve results.
08

Maintenance and
Adaptation

Content Update: Keeping content fresh and relevant. Continuous Monitoring: Monitoring campaign performance and making adjustments as needed. Trend Adaptation: Staying on top of market trends and adapting digital marketing strategies accordingly.

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