Branding

Branding

Branding is the process of creating and managing a brand's identity. It involves a series of actions and strategies aimed at building a strong, consistent and memorable image in the minds of consumers, creating a unique and distinctive identity for the brand. This helps consumers recognize the brand easily among a sea of ​​competitors. Branding helps differentiate a brand from its competitors. Highlighting the unique qualities and values ​​of the brand can be a decisive factor in attracting consumers.